“I have been in the industry for 40 years, and it was refreshing to be shown a new direction, new ideas and a concept that has provided me with greater understanding and insight. It was a pleasure to use Linda and Melita as consultants to my business. I trust them and they were very professional and pleasant with all my staff.”
Dennis Soulios
Owner
Brew
Brew Café is a well-established corporate café and restaurant in Harrington St, in the historic Rocks area of Sydney. Catering for much of the corporate sector in the area, Brew offers excellent fresh home-style cooked food in a friendly and comfortable setting.
Focus
Melita Khawly from BDM Consultancy along with small business consultant Linda Sultmann from The White Room Group, were commissioned to leverage the existing business opportunity of Brew and develop a broader strategic business and marketing plan for future growth.
Overview
Business development and growth to date had been limited due to a number of factors – no clear market differentiator; mixed messages in product offerings; no clear position of guide the decision making process on products and premises; no clear brand or leverage in the market and no marketing or business development plan.
The activities used included defining the business objectives; conducting business fact-find and review of operations; identify key limitations to business performance; conduct market research; determine proposed positioning in the market; determine product development and build out the strategic plan.
Results
Successfully developed a strategic business plan for Brew. This plan outlined the following clear objectives – to increase revenue, improve profitability and viability of the business; leverage the opportunity of Brew’s location and market; ease the management burden of the business; improve productivity and efficiency of staff; improve client service and satisfaction and create succession for the business owners.